While the fitness industry is often lumped into one big category, in actuality it has many different facets. Some companies choose to build their brand using over-night miracle workers, while others seek to establish themselves through providing time-tested knowledge.
In today’s episode, Andrea, Eric and Alberto discuss the concepts behind creating a lasting brand in the health and fitness community. This market is known for high-turnover rates and fly-by-night gimmicks, so in this episode the 3DMJ coaches set out to describe how they built their brand and tips you can use to build yours to ensure longevity and prosperity in this industry.
Topics from this episode include: the importance of having a mission statement, product vs. service industries, the mediums you choose to showcase your talents, honesty, transparency and more. If you are a fitness entrepreneur who wants to build a lasting congruent brand, give this episode a quick listen.
2:40- The beginnings of 3DMJ
15:29- The forums
29:20- Building a career in the fitness industry
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