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By Amanda Rizo

Beauty and the Beast: How Bodybuilding Challenges and Transforms the Concept of Beauty

The physique sport community has its own cultural bubble with distinct aesthetics, values, and norms. Generally, athletes train consistently, maintain a regular sleep schedule, are disciplined with their diet, and likely have an impressive physique compared to the average person.  Bodybuilding has been intertwined with concepts of beauty since its inception. However, despite the definition of […]

Article by Amanda Rizo / July 19, 2023 / Mental Health Leave a Comment

By Brad Loomis

Expanding on the Second Key to Coaching

In August of 2020 I wrote a blog that outlines my coaching philosophy and the 3 keys I keep in mind with every coaching exchange. Honestly it was one of, if not my favorite piece I authored of all time. I share that blog with every client and the feedback is always incredibly positive. If […]

Article by Brad Loomis / March 6, 2023 / Coaching Philosophy Leave a Comment

By Amanda Rizo

End of the Year Reflections: Vulnerability Is Strength

I realize I haven’t shared much about myself in my blogs or most of my content in general. This mostly has been due to believing I need to hide my personal life as part of the role of being a therapist. I also believed I would lose credibility if I shared more of my life, […]

Article by Amanda Rizo / January 10, 2023 / Mental Health Leave a Comment

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ABOUT US

Life is filled with triumphs and failures. We are not defined by these events, but rather the choices we make when faced with them. Natural bodybuilding is about choice. It is not our place to judge … Read More

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OUR BEST PODCASTS

#107: Nutrition For Powerlifters

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#93: How Much Volume?

Duration: 1:23:55

#58: How to Build a Training Program

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#20: The Recovery Diet

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#12: What Makes A Successful Bodybuilder?

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