A good percentage of athletes we work with want guidance on if they should work to gain, cut or maintain. I’ve dealt with that question 4 times this week alone. Athletes want our professional opinion of what exactly the focus of their programs should be geared toward. Probably the most important aspect of any program […]
A Logical Structure To Engraining Nutritional Habits
Key Points Quantitative guidelines for nutrition are helpful as they tell you what to do to optimize performance or body composition. But, food is a part of life and these guidelines don’t tell you how to change your lifestyle. In sports that emphasize nutrition for aesthetic or performance goals, philosophical perspectives on healthy eating behaviors, social norms, […]
#68: Career vs. Click Bait
While the fitness industry is often lumped into one big category, in actuality it has many different facets. Some companies choose to build their brand using over-night miracle workers, while others seek to establish themselves through providing time-tested knowledge. In today’s episode, Andrea, Eric and Alberto discuss the concepts behind creating a lasting brand in […]
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